Does Not Equate to Professional
Macromedia Flash is hot and why shouldn't
it be. It has revolutionized the web, by introducing high quality
animation for a small fraction of your bandwidth. Its ease of use,
developers willingness to share techniques, and its plug-in's vast
availability has produced a craze for Flash. Recently, Flash has
been added into other applications, such as Macromedia Director
and Microsoft PowerPoint. Unfortunately, with anything that has
spread as quickly as Flash, standards have not been created, and
with most hot products, a shakedown must happen in order for it
to be used in a professional setting.
3 categories need to be considered when creating
or when having a flash piece produced for you. First, determine
your objective. Is this animation going to accentuate your message,
or is it pure hype. Does showing your company's logo flying in , really
help you sell your company's product. Could this time be viewed
as time not utilized to its best, because that is 5 seconds of product
and sales time lost. Sometimes, the glitz, glamour, and wow of animations
can dilute your message. Think of it this way: How many television
commercials make you cry from laughter, however you cannot recall
If your objective will be met, and it will
serve as a clear and effective message the next point to consider
is your technical aptitude, the software's capabilities and downfalls,
and what hardware is required. If you are hesitant or uncomfortable
with any of these your perfomance will show. Total confidence is
a must. Training can be offered to assist with your technical abilities.
As to hardware and software, it should be discussed up front if
there are system limitations that must be kept in mind: If plug-ins,
speed, ram, file and monitor size are issues. If there are any known
bugs. If it is to be run on a laptop, desktop, or to be projected;
and if it is going to be used on the web, on cd, in PowerPoint,
or another application.
Lastly, does it look professional? This is
the hardest and most subjective point, however there are areas that
can be monitored. Does it run smoothly. Elements are not jarring
or pausing. Are the graphics jaggy. They should be clean and crisp.
And does it run always, never failing. This last one is very critical,
because if the pencil does not write, drawing can be a real challenge.